ON THE HUNT FOR CIGARETTE BUTTS TO PROTECT OUR WATERS
One cigarette butt pollutes up to 1,000 litres of water!
It's time to do something to rid Switzerland of cigarette butts, which, once thrown or dropped on the ground, quickly find their way into the water, releasing more than 3,500 toxic substances, the majority of which are soluble in water, affecting biodiversity and, by extension, our health.
From Thursday 21 to Saturday 30 September 2023, eco-adventurer Noam Yaron and the Association Objectif Environnement are organising the 2nd Water Lover Challenge: a nationwide collection of cigarette butts.
To take part, all you need are gloves to protect your hands, empty PET bottles and the motivation of your friends, family and colleagues. The aim is simple: go out into town, into the countryside, to the lakeside... anywhere in Switzerland to fill your bottles with cigarette butts and record your collection here! There's no need to count: an empty 0.5L PET bottle contains around 250 butts and a 1.5L bottle contains around 750 butts. The goal is ambitious: to collect more than 1,000,000 butts in 10 days, beating the record of 958,181 butts collected (in 15 days) set in 2021. We're counting on you to help us beat this record for nature!
